NBC Nightly News concludes most of its broadcasts with a segment that it calls “Inspiring America.” Because so much “bad news” is reported, particularly on the local news, NBC likes to include a “sunshine story” in as many broadcasts as possible.

The problem is that there seems to be just about as much sensationalizing in reporting “good news” as bad news. This was very apparently on Wednesday, July 12, when the “Inspiring America” segment was on the “new” development of American workers taking mental health days.

Here is anchor Lester Holt’s introduction to the story, both before and after the lead-in commercial:

When we come back, who hasn’t needed a mental health day? We’ll go to one company where they’re actually embracing that concept.

{Commercials}

Finally, tonight, a woman in Michigan just might’ve done more to highlight the importance of mental health in this country than anyone else recently, simply by what she told her boss when she called in sick recently. And it drew a surprising response that has touched so many others. Here’s NBC’s Kevin Tibbles with the story.

As a standalone, without context, the story might truly be a feel good. A woman who experiences depression and anxiety feels that she needs a mental health day. Instead of lying to her boss and saying that she has the flu (or some other conventionally acceptable reason), she says “I’m taking today and tomorrow to focus on my mental health. Hopefully I’ll be back next week refreshed and back to 100%.”

Hooray for her boss, Ben Congleton, and his response is indeed empathetic, “You’re already trusting people to stay home when they have the flu, trust them to stay home when they’re not mentally all there.”

The question is whether this should be news. The implication from NBC is that this was groundbreaking, the first time that an employee ever said that he/she needed a mental health day and the boss said, “Fine.” If this had occurred in the 1950s, perhaps it would have had the novelty to make it news.

But in many sectors of our society, we are more enlightened now than we were decades ago. Employees ask for and gladly receive mental health days all the time. I have been on both sides of the equation.

It is the way that many of us now can freely live our lives.

A better story by NBC would have been on those individuals in our workforce who feel that they need mental health days, but cannot openly ask for them. These individuals face the conundrum of either telling something that is not true or forcing themselves to go to work when it is not healthy for them, and perhaps not healthy for the employer as well.

Acknowledging and being sensitive to mental health issues in the workplace is something where we can all grow. In a civilized society, empathy is as key within the workplace as it is in all segments of our lives.

But the way NBC presented it, something that had never occurred before happened and they were the first to discover it. This may not have been fake news, but it certainly was hyped news, and in many ways, that can be equally destructive to our society.

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Lester Holt, anchor of NBC Nightly News, could not appear to be more affable and concerned about delivering “straight news.” After Brian Williams bloviated and hyperbolized too much, Holt became a calming presence on the Nightly News.

His thirty-minute newscast distills to twenty minutes, after eliminating the commercials and self-promotions. We analyzed the newscast on the evening of Wednesday, April 26, 2017. There were eight stories with the first two being on the initial rollout of President Trump’s tax cut plan and the second being the renewed effort by House Republicans to pass a “repeal and replace” of Obamacare. The problem with what was delivered was not with what was said, but rather with what was not said. It’s not as if they used “alternative facts;” it’s that they did not put the facts that they cited into perspective.

Like all outlets, in fact like all human beings, NBC has a bias. Theirs is by not providing counter-arguments or equivalencies. The result is that they reinforce a conventional wisdom view of news events. By its very nature, this favors a conservative (or limited) way of looking at issues. Consequently, a progressive (and usually more thoughtful) way of looking at issues is often bypassed. Here are some examples from the April 26 Nightly News:

Lester Holt:

With great buildup, the White House announced a massive Tax Cut Plan today, what it’s calling the largest tax cut in history, one that could offer significant relief for a lot of Americans. not only families and individuals, but businesses too. The proposed cut on the corporate tax rate, the focus of a lot of the attention tonight because among the prime beneficiaries, businesses like President Trump’s. As they say, the devil is in the details, which appear to be fairly sparse at this point. NBC News National Correspondent, Peter Alexander, tells us more.

The problem:

While NBC says that the proposed tax cut could “offer significant relief for a lot of Americans,” they don’t point out that it could also provide significant burdens for a lot of Americans. Under the Trump proposal, federal income taxes would go down for millions of Americans. But what relief is that for the 45% of Americans who do not pay any income tax? If you’re wondering why they don’t pay taxes, it’s because they are either among the working poor or the non-working poor. They would get no relief from Trump’s plan. Additionally, Trump’s plan eliminates the deduction of federal and local taxes from federal liability. For those who live in states like New York or California where government services are higher and consequently taxes are higher, this means that citizens could well pay more in federal taxes, even with lower rates. NBC does not point this out.

Peter Alexander, NBC News:

The headliner, reducing the number of individual income tax brackets from seven to three, 10%, 25%, and 35%. The Administration doubling the standard deduction for individuals and married couples that would leave more money in people’s pockets and make filing taxes easier.

The problem:

“that would leave more money in people’s pockets.” Again, we have the problem with the 45% who do not pay federal income taxes. Additionally, many of these people gain portions of their income from transfer payments from the government including Social Security, Medicare and Medicaid. What happens when federal revenue goes down because of the tax cuts? With Republicans so hell-bent on trying to balance the budget, the only way that could be attempted would be by drastically cutting expenditures including transfer payments.

Ali Velshi, NBC News on “what this means to the average taxpayer:”

It means you’ll have more money in your bank account. The President wants Americans to spend their tax savings by going shopping. That increases demand, it creates jobs, and it stimulates economic growth. Since the recession, Lester, Americans have used any tax savings to pay down debt instead of spending it on goods and services. Under this plan, working families will save on taxes. The question is, will they spend the extra cash in a way that boosts the economy, or will they choose to pay down debt? One of those things helps the economy, the other one just helps the family, Lester.

The problem:

Velshi assumes that everyone who works gets paid to work. What about adults whose primary job is parenting, either of their own children or their own parents? They are working people who would receive no benefit from tax cuts. It would be worth pointing out that there are other countries where adults are paid to parent. There are millions of other Americans who work hard volunteering essential services but who would get no tax savings.

Additionally, Velshi discounts societal benefits from savings. If there is more money in banks and other financial institutions, then interest rates would be lower and more money would be available for borrowing and investment, both of which stimulate the economy.

Paul Ryan, Speaker of the House:

Whatever we can do to get those premiums down but also make sure that the guarantee for people with pre-existing conditions is met.

Kasie Hunt, NBC News:

That’s the risk. Winning over conservatives could cost moderate Republican votes. They’re concerned about spiking costs for people with pre-existing conditions.

Kasie Hunt does not point out the obvious mutual exclusivity of Ryan’s comment. The Speaker says that we can lower premiums and still cover people with pre-existing conditions. The only way that could happen would be with government subsidies (as in the Affordable Care Act) and that is exactly what Ryan opposes.

Hunt also talks about spiking costs for people with pre-existing conditions, but she does not talk about how people with pre-existing conditions are more likely to have health care denied under the Republican plan. Had she said that, reality would have hit home to far more viewers.

It is possible that any one of these oversights in the presentation of the news would not be a serious problem. But taken in the aggregate, they paint a picture of Trump’s tax and health care plans as being potentially beneficial for the American people. Even minimal analysis shows that they could have devastating impact on poor people and others in the middle class. Both measures appear to be forms of class warfare where the strong are given more ammunition to beat up on the less fortunate.

What is important is for the American people to have a better understanding of how skewed “fair and balanced news” is, even when it does not come from Fox. All the networks like to simplify, but at what cost? We are often told that politicians have an obligation to lead and not just follow. The same holds true for the mainstream media.

Link to transcript:

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More than forty years ago, Washington Post journalists Bob Woodward and Carl Bernstein taught us to “follow the money.” Those words of wisdom certainly apply to the current troubles that NBC News anchor Brian Williams is having. It is clear that Williams broke journalistic ethics, and some sort of punishment, including financial sacrifice on his part, is appropriate.

But what do we learn if we follow NBC’s money? Williams has been extremely profitable for the network. For the week ending on Friday, Feb. 6 (Williams’ last night), NBC had 10,177,000 viewers; ABC had 9,460,000, and CBS had 7,853,000.

But at the same time as Williams has been cashing in with his $10 million per annum salary, so has NBC. Often,the network uses the very techniques for which Williams is now being criticized. It embellishes its descriptions of all of its shows. Their entertainment division coined the phrase, “Can’t Miss TV.” Really, you can’t miss it, or what? They have not yet applied that tag line to their Nightly News, but there is a certain irony in NBC’s most recent tag line about Williams and Nightly News, “He’s been there. He’ll be there.” Here is one of the most recent promotion pieces for the NBC Nightly News with Brian Williams.

As the stories of Brian Williams’ exaggerations and falsehoods multiply, it is important to keep in mind that NBC has not been an innocent bystander. Like the other broadcast networks, it promotes its newscasts with the “cult of personality.” Each network says that whoever is sitting in the anchor seat is the paragon of virtue and a rock of stability. When Williams began crossing into the entertainment world with frequent appearances on David Letterman and Jon Stewart, the network did not say, “No, you can’t do that; it’s unbecoming for a trusted newscaster.” No, NBC laughed all the way to the bank, riding on the back of Williams. The more face time he had on TV, especially time when he was being funny and boosting his image, the more opportunity there was for NBC to cash in on the Williams brand.

If NBC was really so concerned about the integrity of what it puts on the air, why does it allow its affiliates to broadcast the shameful cacophony of distorting political ads that are run by candidates in each election cycle? Why does it promote its own programming in the body of its newscasts? Why does it constantly blur the line between news and entertainment on the Today Show?

Yes, the six month suspension without pay for Brian Williams may be appropriate. As more questionable journalism by Williams is revealed, perhaps his contract should be terminated. NBC is Williams’ employer and it has the right to fire him. But isn’t NBC also a co-conspirator in the mis-deeds? Isn’t NBC an un-indicted co-conspirator?

NBC has repeatedly said it is examining what Williams did. But the network has not said a word about examining its own behavior. This is not unusual behavior for an employer or anyone who is higher in the pecking order. It certainly would be refreshing if NBC engaged in a little introspection, considered an apology of its own, and moved to bring more integrity to its own standards and practices.

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