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{"id":15084,"date":"2012-03-16T07:00:43","date_gmt":"2012-03-16T12:00:43","guid":{"rendered":"http:\/\/www.occasionalplanet.org\/?p=15084"},"modified":"2013-01-30T14:33:10","modified_gmt":"2013-01-30T20:33:10","slug":"ultra-local-food-the-proximity-principle","status":"publish","type":"post","link":"https:\/\/occasionalplanet.org\/2012\/03\/16\/ultra-local-food-the-proximity-principle\/","title":{"rendered":"Ultra-local food: the proximity principle"},"content":{"rendered":"

I\u2019m going to admit it. \u00a0I\u2019m privileged.\u00a0 And it has nothing to do with what\u2019s sitting in my bank account.<\/p>\n

The privilege I\u2019m referring to is the food I eat and the ingredients I cook with. Vegetables of all colors and varieties, apples, pears, peaches, plums, melons, grapes, berries, locally produced wines, beer, vodka, and cheeses. All can be found within a twenty-minute radius of my back door here in Columbia County in New York\u2019s Hudson Valley.<\/p>\n

Close to home<\/strong><\/p>\n

Even now, in chilly March, I\u2019m privileged to be able to travel a scant 3.6 miles to WildWood Farm to purchase fresh produce. There, Warren, a retired plant pathologist, and Lenny, a retired schoolteacher, tend their one-half acre field and a 20 x 40\u2013foot greenhouse, harvesting a yearly crop of approximately three-to-four- thousand pounds of specialty organic vegetables and greens. \u00a0Warren and Lenny\u2019s careful selection of seed stock and their skill as small-scale growers yield the most deeply flavored produce I\u2019ve ever tasted.\u00a0 One word in particular captures the taste treat of their bounty: freshness.<\/p>\n

From farm to table:\u00a0 a journey of more than 1,500 miles<\/strong><\/p>\n

Unfortunately, for most Americans it\u2019s not easy to eat fresh. If you\u2019re eating supermarket fare, most of it travels long distances via an industrial food network that transports consumables that could never honestly be labeled \u201cfresh.\u201d\u00a0 Fifteen hundred miles is the average distance from field to table for bland-tasting supermarket foodstuffs harvested prior to peak ripeness and then packed on refrigerated planes, trains, ships, and semi-trailer trucks.<\/p>\n

Consider two examples: a carton of strawberry yoghurt and an industrially farmed carrot.\u00a0 A 2005 study in Iowa found that the milk, sugar, and strawberries in a container of yoghurt collectively travel 2,211 miles just to get to the processing plant\u2014even before the yoghurt is transported to supermarket shelves and packed into children\u2019s lunch boxes. The carrot is a bit closer to home.\u00a0 It travels a mere 1,838 miles from dirt to salad bowl.<\/p>\n

Consider another astounding fact about the food that ends up on our plates.\u00a0 The typical American meal contains ingredients grown in five countries outside the U.S.\u2014even though we have 470 million acres of our own arable land in cultivation. In the last decade alone, food imports from China, South America, Europe, and the Middle East have quadrupled.<\/p>\n

With food miles measured in the thousands from farm to distributor to consumer, the use of fossil fuels to feed our hunger for year-round produce is staggering. An astounding one-fifth of our total consumption of fossil fuels is devoured by the planting, fertilizing, chemical spraying, distribution, processing, and packaging of foodstuffs. In California alone food imports arriving by plane\u2014such as fruits, nuts, and vegetables\u2014release 70,000 tons of CO2, which equals the equivalent of 12,000 additional cars on the road.<\/p>\n

How far our food travels from farm to table has become an issue of national import as we\u2019ve become more aware of the relationship between the gluttonous burning of fossil fuels and its role in climate change.<\/p>\n

\u00a0The world is going urban<\/strong><\/p>\n

Demographic change across the globe will also force a change in how we think about our food supply. According to a study published by the World Health Organization, for the first time in history, more people live in cities than in the countryside. Every year the number of urban residents across the globe is increasing by a jaw-dropping 60 million.<\/p>\n

Although the U.S. has an urban growth rate that is lower than in the developing world, every year <\/em>one million acres in the U.S. are lost to cultivation due to urbanization, suburban sprawl, expanding transportation networks, and industrial expansion.\u00a0 The future is clear. More people clustered in cities farther from food sources, and fewer families growing their own food as they leave the land for city dwelling. \u00a0As cities grow to make room for an ever-increasing population, fertile land is gobbled up by urban sprawl. \u00a0Add to the mix escalating fuel costs and environmental degradation, and you have a perfect storm that demands radical change\u2014the necessity for a more sustainable model.<\/p>\n

\u00a0The imperative for local food <\/strong><\/p>\n

The growth of farmers\u2019 markets nationwide is proof of widespread support for local sourcing.\u00a0 In 1970, there were 340 farmers\u2019 markets.\u00a0 Today the number is 7,175 and growing. Consumers are buying at local markets because they\u2019re finding that locally produced food in season is similar or lower in cost than supermarket fare. The local carrot\u2014harvested within 100 miles of consumption\u2014beats out the industrially farmed carrot not just in lower-transportation costs but even more importantly in taste and food value.\u00a0 Recent nutritional studies confirm that fresh foods retain more nutrients, vitamins, and minerals.<\/p>\n

Although local food production represents less than 1 percent of total food production in the U.S., it\u2019s growing at an annual rate of about 10 percent.\u00a0 In 2002, locally grown food was worth $4 billion.\u00a0 This year, it is estimated that locally grown food could top out at $7 billion. \u00a0And those billions are vital to sustaining local communities as local-food dollars flow directly back into the local economy.<\/p>\n

\u00a0Ultra-local startups<\/strong><\/p>\n

We\u2019re now at the start of a second-wave of sustainable food production. It\u2019s been labeled ultra- or hyper-local.\u00a0 Both names refer to food grown either on-site at food retailers or in close proximity to food-distribution centers.<\/p>\n

Pioneering ultra-local entrepreneurs have held their fingers to the wind, taken a measure of the ever-increasing cost of transportation, and concluded that the tipping point for financial viability for ultra-local may be now.<\/p>\n

\u00a0<\/strong>A handful have jumped into the game.\u00a0 Among them are Gotham Greens and BrightFarms of New York, Sky Vegetables of Needham, Massachusetts, and PodPonics of Atlanta.<\/p>\n

Gotham Greens operates a 15,000 square-foot hydroponic greenhouse located atop a warehouse in an industrial area of Brooklyn.\u00a0 The company grows nine varieties of lettuces and four types of herbs that are distributed to supermarkets and restaurants across the metropolitan New York area. \u00a0The success of their first greenhouse has led to the construction of a second that will be dedicated to growing tomatoes.<\/p>\n

BrightFarms designs, finances, builds and operates hydroponic greenhouses on-site at supermarkets.\u00a0 The greenhouse is built on a supermarket\u2019s roof or a nearby building at no cost to the retailer. A one-acre BrightFarms greenhouse is capable of growing up to 500,000 pounds of produce using up to 14 times less land and 10 times less water per pound. The first of BrightFarm\u2019s greenhouses has opened at a McCaffrey\u2019s Market in Pennsylvania. Five national chains, including Whole Foods, are currently in negotiation with the company.<\/p>\n

Podponics, based in Atlanta, calls their model a \u201clocal everywhere\u201d approach because it is a \u201cmodular system that may be installed anywhere from Atlanta to Abu Dhabi.\u201d \u00a0Theirs is a modular system using recycled shipping containers converted into controlled-environment growing pods.\u00a0 Podponics is currently supplying a variety of lettuces to local restaurants in the Atlanta area from their facility located near the Atlanta International Airport.<\/p>\n

Two California retailers, Bi-Rite of San Francisco and Woodlands Market, are pursuing a slightly different path toward urban-food sustainability by farming their own produce.\u00a0 Whether you\u2019ll be buying food from a local field, from a rooftop greenhouse or a retired shipping container, it seems that the privilege of truly fresh food at an affordable price may be coming in the not too distant future to a supermarket near you.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m going to admit it. \u00a0I\u2019m privileged.\u00a0 And it has nothing to do with what\u2019s sitting in my bank account. The privilege I\u2019m referring<\/p>\n","protected":false},"author":16,"featured_media":15090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1136,994,93,19,451],"tags":[1479,1478],"yoast_head":"\nUltra-local food: the proximity principle<\/title>\n<meta name=\"description\" content=\"Food that is grown and consumed locally is trending upward, with supermarket chains increasingly offering produce that has been grown nearby. 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