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{"id":28047,"date":"2014-03-23T07:00:48","date_gmt":"2014-03-23T12:00:48","guid":{"rendered":"http:\/\/www.occasionalplanet.org\/?p=28047"},"modified":"2015-07-24T08:03:16","modified_gmt":"2015-07-24T13:03:16","slug":"new-ad-campaigns-feature-real-women-real-bodies","status":"publish","type":"post","link":"https:\/\/occasionalplanet.org\/2014\/03\/23\/new-ad-campaigns-feature-real-women-real-bodies\/","title":{"rendered":"New ad campaigns feature real women, real bodies"},"content":{"rendered":"

A new ad campaign by Betabrand\u2014a retailer of casual clothing\u2014has a positive message for women: You don\u2019t have to choose between brains and beauty. The new ads<\/a> feature models who have PhD\u2019s. Following in the footsteps of\u00a0ad campaigns\u00a0like Dove\u2019s \u201cReal Beauty,\u201d Sheryl Sandberg\u2019s \u201cLean In,\u201d<\/a> and Aerie\u2019s \u201c#AerieReal,\u201d<\/a> Betabrand is adding its name to a sadly short list of companies working to counteract the media\u2019s objectification of women.<\/p>\n

This video shows\u00a0how models’ bodies are manipulated for advertising:
\n<\/iframe><\/p>\nAnd that means that today\u2019s girls are growing up with negative self-images. The rate of eating disorders has continued to increase dramatically since 1950; twenty million<\/i> women now suffer from a severe eating disorder. We no longer advertise \u201chealthy\u201d as beautiful; we advertise emaciated.<\/i> This chart shows the declining body mass index of Miss America to the point of being starved\u2014so underweight that their BMIs resemble the impoverished, famished children of Africa.<\/p>\nSee that one little outlier dot from a few years ago? The one that\u2019s normal, healthy <\/i>weight? The commentary after she won was something to the effect of: \u201cDid we just pick a fat <\/i>Miss America?\u201d No. You picked a healthy <\/i>Miss America. There\u2019s a difference.<\/p>\nThat\u2019s why campaigns like those from Betabrand, Aerie, Leanin, and Dove\u2019s are so important. Betabrand\u2019s attempts to show women\u2014especially young women who are the most vulnerable to the media\u2019s pathetic portrayals of women\u2019s bodies\u2014that there is more to beauty than big hips, big butts, and big breasts\u2014that a big brain is a big deal, too. The messages may not be the most effective, but they\u2019re certainly inspirational.<\/p>\nAerie\u2019s models are unretouched- completely un-Photoshopped, hoping to show that \u201cthe real you is sexy.\u201d<\/p>\nLeanin has partnered with Getty Images to create stock photos showing empowered women- women, a departure from images of the stereotypical mother trying to balance work responsibilities with family obligations. or the woman stuck being paid less than her male counterpart.<\/p>\nDove paved the way for these new portrayals. Dove\u2019s Real Beauty Campaign sparked a \u201cglobal conversation about the need for a wider definition of beauty, after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study\u2019s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty. In 2010, Dove launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove\u00ae Movement for Self-Esteem.\u201d<a href=\"#_msocom_2\">[2]<\/a><\/p>\nThere is one problem, though. No matter how much Betabrand tries to boost self-image by showing brainy and <\/i>beautiful women, it still pushes thin<\/i> women. Aerie faces the same issue. The models may be unretouched, may be less emaciated than other models, but they\u2019re not the typical, every-day woman. The push to show women of <a href=\"http:\/\/www.buzzfeed.com\/erinchack\/crazy-new-concept-aerie-now-lets-shoppers-see-what-bras-look\">all<\/a> cup sizes when shopping for bras, to try to show that all shapes and sizes are beautiful, still feature slender <\/i>women.Yes, they can keep trying to promote the idea that dress sizes don\u2019t define us, but then they should show women with more realistic dress-sizes, women with wrinkles, women who aren\u2019t as able-bodied or athletic as every model out there, PhD or not. As great an idea as it is, it could use improving. It\u2019s definitely a step in the right direction, though.<\/p>\n<a href=\"https:\/\/i0.wp.com\/www.occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-28097\" src=\"https:\/\/i0.wp.com\/www.occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels-300x300.jpg?resize=240%2C240\" alt=\"aeriemodels\" width=\"240\" height=\"240\" srcset=\"https:\/\/i0.wp.com\/occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg?resize=300%2C300&ssl=1 300w, https:\/\/i0.wp.com\/occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg?resize=150%2C150&ssl=1 150w, https:\/\/i0.wp.com\/occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg?resize=600%2C600&ssl=1 600w, https:\/\/i0.wp.com\/occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg?resize=36%2C36&ssl=1 36w, https:\/\/i0.wp.com\/occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg?resize=115%2C115&ssl=1 115w, https:\/\/i0.wp.com\/occasionalplanet.org\/wp-content\/uploads\/2014\/03\/aeriemodels.jpg?w=625&ssl=1 625w\" sizes=\"(max-width: 240px) 100vw, 240px\" data-recalc-dims=\"1\" \/><\/a>You are <\/i>beautiful.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\nFor more disturbing Photoshop transformations feeding women\u2019s unattainable view of beauty, see <a href=\"http:\/\/www.buzzfeed.com\/jessicamisener\/17-mesmerizing-before-after-photoshop-gifs\">here<\/a>.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"A new ad campaign by Betabrand\u2014a retailer of casual clothing\u2014has a positive message for women: You don\u2019t have to choose between brains and beauty.<\/p>\n","protected":false},"author":644,"featured_media":28101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[877],"tags":[1048,2509],"yoast_head":"\n<title>Ad campaigns feature real women, real bodies<\/title>\n<meta name=\"description\" content=\"A new ad campaign by Betabrand tries to show what real women, unphotoshopped women, look like.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/occasionalplanet.org\/2014\/03\/23\/new-ad-campaigns-feature-real-women-real-bodies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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