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{"id":29131,"date":"2014-06-30T07:00:59","date_gmt":"2014-06-30T12:00:59","guid":{"rendered":"http:\/\/www.occasionalplanet.org\/?p=29131"},"modified":"2015-03-11T10:53:50","modified_gmt":"2015-03-11T15:53:50","slug":"photoshopping-beauty-an-international-experiment","status":"publish","type":"post","link":"https:\/\/occasionalplanet.org\/2014\/06\/30\/photoshopping-beauty-an-international-experiment\/","title":{"rendered":"Photoshopping beauty: An international experiment"},"content":{"rendered":"
\"\"<\/a>
Esther Honig, unretouched<\/figcaption><\/figure>\n

\u201cIn the U.S., Photoshop has become a symbol of our society’s unobtainable [sic.] standards for beauty. My project, Before & After, examines how these standards vary across cultures on a global level,\u201d Esther Honig writes<\/a>.<\/p>\n

Honig is a 24-year-old human interest journalist who recently discovered cultural gaps in an entirely new light. Via websites that allowed her to connect with freelance Photoshoppers in more than 27 countries around the world, Honig paid between five and thirty dollars to \u201cmake [her] look beautiful,\u201d to discover if there really is a global standard for beauty.<\/p>\n

According to one of her ads on SimplyHired, she sent an unretouched portrait of herself without makeup and with minimal lighting\u2026<\/p>\n

 <\/p>\n

 <\/p>\n

to have it altered and enhanced by photoshop experts from all over the world. To clarify, I want someone to take the time to truly alter this portrait, NOT just retouch. The idea is that you, the photoshop pro, take whatever creative direction you see necessary to make this image more beautiful and attractive. Imagine that this image would be for publication in a beauty magazine in your home country. I DON’T want you to make changes that you think will please me. Instead ask yourself, \u2018what aspects of this portrait must be physically altered in order for it to reflect my standard of beauty.\u2019\u201d<\/p><\/blockquote>\n

The results ranged from astonishingly unlike the original to mild retouching. “What I’ve learned from this project,\u201d Honig says, “is this: Photoshop [may] allow us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more elusive.\u201d<\/p>\n

I personally am amazed by how, even in primarily dark-skinned, brown-eyed countries, the results of Honig\u2019s requests were almost all pale-skinned and blue or green-eyed, showing just how Eurocentric many countries\u2019 beauty ideals are. Granted, though, this required minor manipulation on the part of the photoshoppers, as she was already fair-skinned and grey-green eyed.<\/p>\n