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{"id":29243,"date":"2014-07-15T07:00:49","date_gmt":"2014-07-15T12:00:49","guid":{"rendered":"http:\/\/www.occasionalplanet.org\/?p=29243"},"modified":"2015-02-25T11:07:08","modified_gmt":"2015-02-25T17:07:08","slug":"capitalizing-on-confidence","status":"publish","type":"post","link":"https:\/\/occasionalplanet.org\/2014\/07\/15\/capitalizing-on-confidence\/","title":{"rendered":"Capitalizing on confidence"},"content":{"rendered":"

$\"womanboxer\"$ I think by this point we all know I think feminism is absolutely fantastic- I mean, women\u2019s empowerment is human empowerment! And I think we should all celebrate it and praise it to everyone we meet and be super excited and scream it from rooftops and shout it on radio stations and paste it like literally everywhere and just feminism out everything…<\/p>\n

But some people take it too far- and you know based on that last statement that it really is too far<\/em>– by capitalizing on that and using feminism to make themselves money. Female empowerment should not be a gimmick for your company to sell more shampoo or makeup or chocolate or whatever you\u2019re actually<\/em> advertising.<\/p>\n

As much as I like Pantene\u2019s #ShineStrong movement and the videos they have put out for it, I feel it detracts from the message to end all the \u201cfeel good and be brave and you and more power to you\u201d with \u201cand then come buy our shampoo and make your hair look gorgeous so all the men in your life can see you powerfully whip your hair.\u201d Excuse me; what<\/em>?
\nhttps:\/\/www.youtube.com\/watch?v=kOjNcZvwjxI
\nhttps:\/\/www.youtube.com\/watch?v=rzL-vdQ3ObA<\/p>\n

<\/p>\n

Ditto, Covergirl\u2019s #GirlsCan and Nike Women\u2019s Voices<\/p>\n

<\/iframe><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=f1ighxU1vYw<\/p>\n<p>I guess Verizon is slightly better for not advertising makeup or shampoo or other make yourself beautiful for the guys products, but still, Verizon isn\u2019t \u201cInspiring Her Mind\u201d with their phones, so they shouldn\u2019t be advertising feminism as a product they\u2019re selling.<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/XP3cyRRAfX0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Ditto Always\u2019 #LikeAGirl<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/XjJQBjWYDTs?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Don\u2019t get me wrong, I think all the videos are absolutely fantabulous. I love that Verizon wants more women in STEM fields; that Always wants \u201c\u2018run like a girl\u2019 to also win the race;\u201d that Pantene wants women to stop apologizing for who they are and for the world to stop double standards and labels that demean women; that Nike wants women to not fear the criticism of their male colleagues; that Covergirl wants to show that women can do anything and everything they want. I just don\u2019t think it should all be in the name of \u201chelp us make us money.\u201d<\/p>\n<p>On the other hand, Snickers tried (maybe) to empower women with this commercial, but fell terribly far from the mark. Really? Are you (Snickers) saying men, when normal, could never shout empowering and positive things to women- that men, in their natural state, are actually just degrading catcallers? Well great job, then, Snickers, for demeaning men <em>and <\/em>women in just one minute.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=SSO_525Cuzw<\/p>\n<p>At the same time, at least they\u2019re <em>trying<\/em>. Hardee\u2019s obviously isn\u2019t. It looooves objectifying women. And Axe, too. Axe\u2019s entire campaign for\u00a0its body spray is that if men wear Axe, they\u2019ll get hundreds of scantily clad women flocking to them from across oceans.<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/I9tWZB7OUSU?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>So thank you, companies celebrating feminism, even if you\u2019re doing it in a slightly flawed manner. And companies that treat women like pieces of meat (with breasts), up yours..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think by this point we all know I think feminism is absolutely fantastic- I mean, women\u2019s empowerment is human empowerment! And I think<\/p>\n","protected":false},"author":644,"featured_media":29403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,877],"tags":[1048,2179,2509],"yoast_head":"\n<title>Capitalizing on confidence<\/title>\n<meta name=\"description\" content=\"Examples of how advertising portrays women show how business is capitalizing on confidence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/occasionalplanet.org\/2014\/07\/15\/capitalizing-on-confidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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