<\/a>Slogans are sort of micro tweets, intended to sell brand by as much repetition as possible.<\/p>\n

\u201cThis is CNN\u201d is innocuous enough, even as comfortingly intoned by James Earl Jones. But CNN has also long espoused its \u201cMost Trusted Name in News\u201d slogan, which is straying a bit. This is the magic of marketing. You repeat the \u201cMost Trusted Name in News\u201d every few minutes and what do you know, the \u201cMost Trusted Name in News\u201d begins to sound pretty reliable.<\/p>\n

Thanks, Ted.<\/p>\n

Of course, the pendulum swings both ways. Fox News has \u201cFair and Balanced.\u201d Trust and fairness are both highly personal and individualized concepts. They are, in fact, uncountable concepts in English. You cannot put a number on them. And therein lies the rub of their success. The concepts are impossible to verify. You cannot count how many people trust or believe a particular story fair at any moment in time. There is no way to do this.<\/p>\n

You can do a sampling. You can phrase a question in such a way to get a particular response. And who is to differ with your results? In other words, who\u2019s to differ with behemoths? Nobody, actually. You or I as individuals don\u2019t have the resources on any given date to conduct a contrary poll to CNN or Fox News with questions phrased to elicit different answers.<\/p>\n

\u201cFair and Balanced?\u201d<\/p>\n

Thanks, Rupert.<\/p>\n

And then there is the New York Times.<\/p>\n

For me, the myth of the New York Times has always been partially based on the paper\u2019s genius slogan, \u201cAll the News That\u2019s Fit to Print.\u201d I have forever loved the apostrophe in That\u2019s. For me, this is where the Old World leaves off, and the New World begins. A disregard for the past, businessmen in control, no baloney, and factual truth acknowledged. Adolph Simon Ochs adopted the slogan in 1896, a much simpler time. I imagine Adolph coming up with \u201cAll the News That\u2019s Fit to Print\u201d sitting at the dinner table with his wife Effie, and his daughter Iphigene. Here\u2019s what we\u2019ll do. It\u2019s settled. We\u2019ll brand the paper with \u201cAll the News That\u2019s Fit to Print.\u201d Iphigene laughs \u2013 she may have coined the phrase. Decision made. A scene out of a George Cukor movie.<\/p>\n

It turns out, though, that the present-day New York Times is not immune to the marketplace. Adding more content to its constant on-line redefinition, the paper is in the process of seeking out a viable position as an essential provider of minute-by-minute video news. When it recently redesigned its Magazine, the New York Times said this: \u201cWe admit it: We\u2019re late to this party.\u201d<\/p>\n

Yeah, and how.<\/p>\n

Do you have an iPhone? You are a news medium.<\/p>\n

What do you know? \u201cAll the News That\u2019s Fit to Print\u201d is no longer the guideline. First it was \u201cAll the News That\u2019s Fit to Click.\u201d Ouch! So last century, distant from the culture supposedly being mirrored. We don\u2019t click news. We breathe it when we need it. But they got that! The nytimes.com new slogan as of just this past month is \u201cCountries have borders, Stories don\u2019t.\u201d<\/p>\n

Really. What a limp, CNN-inspired copy!<\/p>\n

What happened to news? Now all we are interested in are stories, personal interpretations of what happened. We no longer care for the facts?<\/p>\n

What a turnaround.<\/p>\n","protected":false},"excerpt":{"rendered":"

Slogans are sort of micro tweets, intended to sell brand by as much repetition as possible. \u201cThis is CNN\u201d is innocuous enough, even as<\/p>\n","protected":false},"author":73,"featured_media":31625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77],"tags":[2414,2415,2416],"yoast_head":"\n