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{"id":32161,"date":"2015-07-20T14:03:33","date_gmt":"2015-07-20T19:03:33","guid":{"rendered":"http:\/\/www.occasionalplanet.org\/?p=32161"},"modified":"2015-07-29T11:13:05","modified_gmt":"2015-07-29T16:13:05","slug":"kiss-cam-the-new-social-barometer","status":"publish","type":"post","link":"https:\/\/occasionalplanet.org\/2015\/07\/20\/kiss-cam-the-new-social-barometer\/","title":{"rendered":"Kiss Cam: The new social barometer"},"content":{"rendered":"
\"kisscAM2\"<\/a>
Dodger Stadium Kiss Cam, May 2015<\/figcaption><\/figure>\n

When do you know that a social trend has gained full traction in America? One way is to listen to the pronouncements of pundits, think-tankers, pollsters and professors. They\u2019ll conduct sociological studies; they\u2019ll sample public opinion; and they\u2019ll make the case with statistics. And, in the aggregate, they\u2019ll probably get it right.<\/p>\n

But if you really want to know what\u2019s on the radar screen of most Americans, look and listen to advertising, tv shows, sports, movies and music. That\u2019s where theory meets reality. That\u2019s where savvy manufacturers and artists do what capitalists do best: capitalize on the zeitgeist.<\/p>\n

I think we all knew that racial integration had really begun to take hold when at-the-time-beloved Bill Cosby [now disgraced, of course] became the tv pitchman for that all-American convenience food\u2014Jello Pudding. More recently, Cheerios ads began featuring an interracial family.<\/p>\n

And now, the Kiss Cam has broken the same-sex romance barrier. On May 2, 2015, the Kiss Cam at Los Angeles\u2019 Dodger Stadium zoomed in on two men<\/a>, who did what all obliging Kiss Cam couples do: they smooched on camera. And the crowd cheered!<\/p>\n

That, my friends, is progress–especially considering the fact that, in 2000, a lesbian couple was kicked out of Dodger stadium<\/a> simply for kissing as they sat in the stands.<\/p>\n

Just for a little background, the kiss cam tradition originated in California in the early 1980s, as a way to fill in the gaps in play in professional baseball games, taking advantage of the possibilities of the then-new giant video screens. But until recently, the Kiss Cam was a hetero-only deal. Over the years, some Kiss Cam operators would use the lens to create a homophobic joke: framing two men on the Kiss Cam screen with the word \u201cKISS\u201d beneath their faces. That was supposed to elicit laughs and \u201cewws\u201d from the crowd. And it probably did.<\/p>\n

As CNN\u2019s John D. Sutter puts it:<\/p>\n

For years I\u2019ve half-jokingly told friends that we\u2019ll know gay equality is here when same-sex couples are featured unironically on the kiss cam \u2014 when two dudes who are asked to kiss on screen actually do it and get awwwws, not laughs.<\/p><\/blockquote>\n

And now that [at least] one Kiss Cam\u2014and one enlightened crowd– has validated on-camera same-sex smooching, that great and glorious day when people can unashamedly love whomever they choose may be dawning in the American psyche.<\/p>\n