Mayors Against Illegal Guns<\/a>. It’s the\u00a0 most effective advocacy I’ve ever seen. “Every day, 34 American families say goodbye to a parent, child, or sibling murdered with guns,” says\u00a0 the explanatory copy that accompanies the video. \u00a0 “In this moving video, family members from across the country remember the loved ones they\u2019ve lost and speak out about the real cost of gun violence. Unfortunately, the political debate about guns has gotten so loud that the voices of those closest to the issue can\u2019t always be heard.”<\/p>\n