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{"id":8980,"date":"2011-05-20T04:00:14","date_gmt":"2011-05-20T09:00:14","guid":{"rendered":"http:\/\/www.occasionalplanet.org\/?p=8980"},"modified":"2013-02-15T17:12:55","modified_gmt":"2013-02-15T23:12:55","slug":"ads-debunk-clean-coal","status":"publish","type":"post","link":"https:\/\/occasionalplanet.org\/2011\/05\/20\/ads-debunk-clean-coal\/","title":{"rendered":"“Clean” coal ad wars"},"content":{"rendered":"

Coal is clean, right? That\u2019s what the media-savvy American Coalition for Clean Coal Energy [ACCE] tried to get us to believe in an ad campaign a couple of years ago that remains relevant today. During Congressional debates over energy policy in 2008 and 2009, ACCE spent a reported $31 million on an ad campaign to make its point, using the conservative \u201cclean\u201d coal frame that has become the de facto language for this political debate. A recent post at Big Think analyzes how ACCE\u2019s ads cleverly co-opted the usually progressive focus<\/a> on families, individuals and workers to appeal to emotions and to not-so-subtly imply that being anti-coal is anti-American.<\/p>\n

Here\u2019s an example of an ACCE ad, called \u201cCoal Fires This Nation.\u201d<\/p>\n

<\/iframe><\/p>\n<p>But then, Al Gore\u2019s Reality Coalition struck back with its own $31 million campaign. Reality Coalition\u2019s ads used humor to skewer the coal industry\u2019s insistence that coal can be clean. Take a look, have a chuckle. And remember, this battle is far from over. [For example, see the latest–May 2011– <a title=\"Coal industry investment in dirty coal\" href=\"https:\/\/mail.google.com\/mail\/?hl=en&shva=1#inbox\/12fdb444f2a7cd38\" target=\"_blank\">alert from the Union of Concerned Scientists<\/a> about new investments in outdated coal technologies.]\u00a0 And although clean coal bills appear legislatively dead\u00a0 [again] in 2011, they will most likely return to Congress in the next session, when the framing wars will reignite. I missed these ads the first time around, but I suspect that they\u2014or something like them on both sides of the issue\u2014will be back. The question is: are they effective? You decide.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/PdHuB7Ovl2o\" height=\"349\" width=\"425\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/0TBQ5KD9vCo\" height=\"349\" width=\"425\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coal is clean, right? That\u2019s what the media-savvy American Coalition for Clean Coal Energy [ACCE] tried to get us to believe in an ad<\/p>\n","protected":false},"author":3,"featured_media":8982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,19,451],"tags":[1431,413,444,2500],"yoast_head":"\n<title>Ads debunk clean coal<\/title>\n<meta name=\"description\" content=\"A 2009 ad campaign by Reality Coalition used humor to debunk the coal industry's framing of coal as "clean."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/occasionalplanet.org\/2011\/05\/20\/ads-debunk-clean-coal\/\" 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